Prisbestämning
Prisbestämning, or price setting, is the process by which a company determines the price of its products or services. This is a crucial aspect of business strategy as it directly impacts revenue, profitability, and market share. Various factors influence prisbestämning, including production costs, market demand, competitor pricing, perceived value by customers, and the company's overall business objectives.
Companies employ a range of pricing strategies. Cost-plus pricing, for example, involves adding a markup percentage
The goal of effective prisbestämning is to find a price point that maximizes profit while remaining attractive