Presave

Presave refers to a feature offered by music streaming services that allows listeners to save an upcoming album or single to their library before its official release date. This means that once the music is officially launched, it will automatically appear in the listener's collection without them needing to manually add it.

The presave process typically involves a user clicking a link provided by the artist or record label. This link directs them to a platform, often through a third-party service, where they can authorize the streaming service of their choice to access their account. Once authorized, the streaming service adds the upcoming release to a designated "presaved" or "upcoming" list.

For artists, presave campaigns are a valuable tool for building anticipation and gauging interest in new music. It helps them understand their audience's engagement levels and can influence marketing strategies. For streaming platforms, presaving contributes to immediate listener engagement upon release, boosting initial streams and chart performance.

Listeners benefit from the convenience of having new music automatically added to their libraries, ensuring they don't miss out on releases from their favorite artists. It also allows them to queue up new tracks for listening as soon as they become available. Presave is a common practice in the modern music industry for both artists and fans.