presaving

Presaving refers to the practice of digitally reserving a product before its official release. This is commonly seen with video games, music albums, and digital books. Consumers often presave content through online stores or dedicated platforms, which allows them to secure a copy and sometimes receive bonus content or early access.

The concept of presaving has evolved significantly with the rise of digital distribution. For music, presaving on streaming services means the album or song will automatically appear in a user's library on release day. Similarly, for video games, presaving often involves a pre-order, ensuring the game is downloaded automatically and ready to play at midnight on the release date. This offers convenience for consumers and helps creators gauge demand and build anticipation.

Presaving can also benefit creators by providing valuable data on consumer interest prior to launch. This information can inform marketing strategies and production decisions. For consumers, it guarantees access to desired content and can sometimes offer exclusive benefits or discounts. However, it also means a financial commitment is made before the product is fully available for review or general purchase, a factor some consumers consider before engaging in presaving.