Preismodellanalyse
Preismodellanalyse, also known as pricing model analysis, is a systematic examination of how a company sets, structures, and evaluates its pricing for products or services. The primary goal of this analysis is to understand the effectiveness and profitability of current pricing strategies and to identify opportunities for improvement. It involves looking at various components of the pricing model, such as the base price, discounts, bundles, tiered pricing, and value-based pricing.
The process typically begins with data collection, gathering information on sales volume, revenue, customer acquisition costs,
By understanding how customers perceive value and their willingness to pay, businesses can refine their pricing