Polaarid

Polaarid is a Finnish clothing and accessories brand founded in 1975 by brothers Juhani and Jorma Ollila. The brand is known for its high-quality, durable, and stylish products, particularly in the areas of outdoor clothing, skiwear, and accessories. Polaarid's designs often incorporate functional features such as waterproofing, windproofing, and insulation, making them suitable for various weather conditions and outdoor activities.

The brand's logo features a polar bear, which has become an iconic symbol of Polaarid. The polar bear is depicted in a stylized, abstract form, often with a red nose and a white background. This logo has been used consistently across all Polaarid products and marketing materials, helping to create a strong brand identity.

Polaarid's products are designed with a focus on performance and durability. The brand's clothing and accessories are made from high-quality materials such as nylon, polyester, and Gore-Tex, which provide excellent waterproofing and breathability. Polaarid also offers a range of accessories, including hats, gloves, and backpacks, that are designed to complement their clothing lines.

In addition to its outdoor clothing and accessories, Polaarid also produces a range of home and office products, such as bedding, towels, and office supplies. These products are designed to be durable, functional, and stylish, and are often made from the same high-quality materials used in the brand's outdoor clothing and accessories.

Polaarid is headquartered in Helsinki, Finland, and has a strong presence in the Nordic countries, as well as in other European markets. The brand is known for its commitment to sustainability and ethical manufacturing practices, and has implemented a range of initiatives to reduce its environmental impact. Polaarid also supports various charitable causes and community initiatives, reflecting its commitment to social responsibility.