Plattformutforming

Plattformutforming, often translated as platform design or platform architecture, refers to the principles and practices involved in creating and managing digital platforms. A digital platform is a technology-enabled business model that creates value by facilitating exchanges between two or more interdependent groups, typically consumers and producers. The core of platform design lies in enabling these interactions and fostering network effects, where the value of the platform increases as more users join.

Key aspects of plattformutforming include defining the platform's core functionality, identifying the user groups it serves, and designing the mechanisms for interaction and transaction. This involves careful consideration of the user experience, the underlying technology infrastructure, and the governance rules that ensure fair and efficient operation. Successful platform design often focuses on reducing transaction costs, building trust among users, and providing tools and services that enhance the value proposition for all participants.

The goal is to create a self-sustaining ecosystem where value is generated and distributed effectively. This can involve strategies for onboarding new users, encouraging engagement, and monetizing the platform's services. Examples of digital platforms range from e-commerce marketplaces and social media networks to operating systems and ride-sharing services. The field is dynamic, with ongoing research and development in areas like API design, data management, and the ethical implications of platform power.