Perushinnasta

Perushinnasta is a Finnish term used to refer to the base or reference price of an item, from which other prices or discounts are calculated. In retail and advertising, perushinta is often shown alongside the current price to illustrate how much can be saved. It serves as a benchmark rather than the actual price paid by the customer in every case.

In practice, perushinnasta may correspond to a variety of reference points. It can be the manufacturer's suggested price, the standard price used by a retailer, or simply a commonly cited price used in promotions. When a discount is advertised as a percentage off the perushinnasta, the implied savings are calculated from that reference price. The current price presented to the consumer is then the amount to be paid, often with taxes or fees included as required by law.

The use of perushinnasta varies by retailer and context. It is most common in consumer-facing promotions where shoppers compare the advertised price with a higher reference price to gauge value. Finnish price labeling regulations emphasize clear disclosure of the final price to consumers; the perushinta functions as a reference point rather than a guaranteed price at checkout.

Etymology and usage notes: perushinta means “basic price” or “reference price,” with perushinnasta being the form used in sentences to indicate “from the base price” or ownership of that reference price. The term is primarily a descriptive pricing concept rather than a fixed regulatory category.