Personalitöösse

Personalitöösse is a Finnish neologism that describes the act of creating and maintaining a curated online persona. It is derived from the English word "personality" and the Finnish suffix "-öösse," which can imply a kind of elaborate or artificial creation. The concept refers to the deliberate construction of an image, identity, and narrative that is presented to the public, primarily through social media platforms and other digital channels.

The practice of personalitöösse involves carefully selecting which aspects of one's life, interests, and opinions to share, often with the goal of projecting a particular brand or image. This can include the use of specific language, visual aesthetics, and the types of content that are posted. Individuals engaging in personalitöösse may aim to cultivate a personal brand for professional networking, artistic expression, or simply to foster a desired social perception.

While some view personalitöösse as a natural extension of self-expression in the digital age, others express concerns about its authenticity and potential for leading to unrealistic expectations or a disconnect between online presentation and offline reality. The term highlights the performative aspect of online identity formation and the conscious effort involved in shaping how one is perceived in the digital sphere.