Persols

Persols, often referred to as Persol sunglasses, is an Italian luxury eyewear brand established in 1917 by Giuseppe Ratti. Initially focused on creating high-performance sunglasses for pilots and sports drivers, the brand quickly gained recognition for its innovative designs and superior quality. The name "Persol" is derived from the Italian phrase "per il sole," meaning "for the sun," reflecting its core purpose.

A defining feature of Persol eyewear is its distinctive Meflecto system, a patented technology that provides flexibility and comfort to the temples, ensuring a perfect fit for the wearer. Another iconic element is the Supreme Arrow hinge, a decorative and functional detail that adds a touch of elegance to many of their models. Persol is also known for its use of high-quality acetate and glass lenses, offering excellent protection and clarity.

Over the decades, Persol has become synonymous with timeless style and craftsmanship. Their eyewear has been a popular choice among celebrities and fashion enthusiasts alike, seen as a symbol of sophisticated taste and understated luxury. The brand has introduced various iconic models, such as the 649 and 714, which have maintained their popularity and continue to be produced. Persol remains a prominent player in the luxury eyewear market, celebrated for its heritage and commitment to quality.