Peripera

Peripera is a South Korean beauty brand that is part of the larger cosmetic company Clio Professional. Established in 2006, Peripera is known for its trendy, youthful, and affordable makeup products, particularly its lip tints and cushion foundations. The brand's aesthetic often features playful packaging and vibrant colors, appealing to a younger demographic and those who enjoy experimenting with makeup.

The product lineup from Peripera is extensive, but it gained significant international recognition for its Ink The Air Velvet and Ink The Velvet lip tints. These products are celebrated for their long-lasting formula, smooth application, and wide range of shades. Beyond lip products, Peripera also offers a variety of other cosmetics, including eyeshadow palettes, eyeliners, mascaras, and base makeup such as primers and cushions.

Peripera's marketing strategy often involves collaborations with popular cartoon characters and influencers, further solidifying its image as a fun and accessible brand. The brand has a strong online presence and is widely available through various e-commerce platforms, making it a popular choice for K-beauty enthusiasts worldwide. Its commitment to providing quality products at accessible price points has contributed to its sustained popularity in the competitive beauty market.