Payperinstall

Payperinstall, often abbreviated as PPI, is a form of advertising where an advertiser pays a publisher each time a specific application is successfully installed on a user's device. This payment model is primarily used in mobile advertising, particularly for promoting mobile apps on various platforms. Publishers, which can include websites, ad networks, or other app developers, display advertisements that, when clicked, lead the user to an app store to download the advertised application. The advertiser then pays the publisher a predetermined fee only after the installation is confirmed and often tracked through specific attribution links or SDKs integrated into the app.

The success of a payperinstall campaign relies on accurate tracking and attribution to ensure that only legitimate installations trigger a payment. This helps prevent fraudulent activities where fake installations might be generated to exploit the system. Advertisers benefit from this model because they are paying for a tangible result – a new user for their application. Publishers, in turn, are incentivized to drive high-quality traffic that is likely to convert into installations. Payperinstall campaigns can be a cost-effective way for app developers to acquire new users, especially when targeting specific demographics or user behaviors. However, the cost per install can vary significantly based on the app's niche, the target audience, and the competitive landscape.