Palit

Palit Microsystems Ltd., commonly known as Palit, is a multinational electronics company that designs and manufactures graphics processing units and graphics cards. Based in Shenzhen, China, Palit operates through a global network of distributors, partners, and service centers. The company is a major player in the graphics card market, delivering products that target a range of users from casual builders to enthusiasts.

Palit's cards are primarily based on GPUs from NVIDIA, with some models produced for specific markets using other GPUs when appropriate. The company markets its graphics cards under several brand lines, including high-performance and specialized cooling variants, such as JetStream and KalmX, and it has used other branding as part of its product ecosystem. In the mid-2000s, Palit acquired Gainward, a well-known GPU brand, which helped expand its European and international market presence; Gainward branding has continued in some regions as part of Palit's portfolio.

The business emphasizes partnerships with graphics chip suppliers, in-house engineering for board design and cooling solutions, and global distribution to consumers and system integrators. Palit products are commonly sold through major retailers, online marketplaces, and OEM channels, and the company provides standard regional warranty terms and driver software updates to support new GPU generations and software ecosystems. As a mass-market GPU producer, Palit competes on value, availability, and broad product support within the competitive landscape of discrete graphics cards.