Painallusmatkat
Painallusmatkat, often translated as "press trips" or "familiarization trips" in English, are organized journeys for journalists, bloggers, or influencers to experience a destination, product, or service firsthand. The primary goal of these trips is to generate positive media coverage and promotion for the entity sponsoring the travel. Typically, the sponsoring organization, such as a tourism board, hotel, or company, covers the expenses related to accommodation, transportation, meals, and organized activities for the participants.
These trips are a strategic marketing tool, allowing invited guests to create authentic content based on their