PESTELlaadseid
PESTELlaadseid is a term used in strategic analysis to describe a PESTEL-like set of external factors presented as a typology of influences. The word appears to be a blend of the PESTEL framework with a suffix indicating typology or kinds, and is used primarily in Estonian-language business writing to signal a structured variant of the classic model.
In practice, PESTELlaadseid involves mapping external influences onto the six traditional domains: Political, Economic, Social, Technological,
PESTELlaadseid is employed in various strategic activities such as market-entry analysis, scenario planning, risk assessment, and
The method offers a clear, structured overview of external drivers and encourages tailoring to industry needs.
PESTEL, strategic planning, risk assessment, scenario analysis.