PESTELUmfeld
PESTELUmfeld is a strategic tool used in business and project management to analyze the external environment in which an organization operates. The acronym PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal factors. This framework helps organizations understand the macro-environmental influences that could impact their operations, strategies, and long-term goals. By examining these factors, businesses can identify opportunities and threats, and develop strategies to mitigate risks and capitalize on favorable conditions.
Political factors include government policies, regulations, political stability, and international relations. Economic factors encompass economic growth,
The PESTEL analysis is particularly useful for strategic planning, risk management, and decision-making. It helps organizations