Overstockcom

Overstock.com, Inc., commonly known as Overstock, is an American online retailer based in Salt Lake City, Utah. Founded in 1999 by Patrick M. Byrne, the company began as a seller of surplus and returned merchandise and later expanded into a broader catalog that includes home furnishings, décor, bedding, jewelry, clothing, and consumer electronics. Overstock operates primarily through its website and mobile apps, offering discounted prices, daily deals, and a mix of direct-to-consumer products and exclusive brands.

Overstock went public in 2002 and is listed on the Nasdaq under the ticker OSTK. The company has pursued growth by expanding its catalog, pursuing private-label and exclusive-brand partnerships, and developing services around e-commerce logistics and marketing.

Branding notes: In the early 2010s Overstock briefly marketed a separate brand on the vanity domain O.co, which was later retired and folded back into Overstock.com.

Technology and blockchain: Overstock has pursued technology initiatives, including early experimentation with cryptocurrency payments and the establishment of the blockchain-focused subsidiary tZERO in 2017 to develop blockchain-driven trading platforms and related services.

Today Overstock remains a major online retailer focused on value-oriented shopping for home-related products. It faces competition from other e-commerce platforms and retailers and continues to adapt to changes in consumer behavior and online commerce infrastructure.