Onlineesityksestä

Onlineesityksestä is a Finnish neologism referring to discussions and content about online presentations, performances, or exhibitions conducted via the Internet. The term combines online (borrowed from English) with the Finnish noun esitys (performance, presentation) in the genitive case, yielding roughly “about online presentation.” It is used in media, academia, and industry to describe the practice and discourse surrounding delivering content online rather than in person.

Contexts include education (virtual lectures and courses), entertainment (live streams and virtual concerts), marketing (webinars and product demos), and cultural sectors (online exhibitions and digital performances). Production typically involves video and audio capture, streaming or hosting platforms, and sometimes interactivity through chat, polls, or Q&A. Accessibility considerations include captioning, transcript availability, and device compatibility; platform paywalls and data privacy are common concerns.

Historically, online presentations gained prominence with the rise of streaming platforms and videoconferencing; the COVID-19 pandemic accelerated adoption across sectors. Metrics for evaluating onlineesityksestä include reach (views), engagement (comments, shares, chat activity), retention, and conversion. Challenges include technical reliability, digital divide, and content moderation; legal issues cover copyright, licensing, and privacy. Critics warn against overreliance on polished production at the expense of accessibility and authenticity.

In Finnish discourse, the term remains relatively specialized and is often used in journalism, industry reports, and academic discussion about digital communication practices. See also: online presentation, web conference, virtual event.