OnlineVertriebsplattform

OnlineVertrieb, a German term for online distribution, denotes the process of selling and distributing goods and services through Internet-based channels. In German-speaking markets, it describes the overall online sales ecosystem and includes activities from digital storefronts and marketplaces to social commerce and affiliate networks, and covers both B2C and B2B contexts.

Common channels include direct-to-consumer online shops, third-party marketplaces (e.g., global platforms), wholesale portals, and social commerce on platforms like social networks. Business models range from direct-to-consumer as well as marketplace-based sales, to dropshipping and subscription services.

Key components include an online storefront, payment processing, inventory and order management, logistics and fulfilment, returns handling, and customer service. Data analytics and marketing automation support targeting, pricing, and personalization.

Benefits include broad reach, scalability, lower fixed costs than physical stores, and data-driven insights. Challenges cover competition, logistics complexity, channel conflict, data privacy, and regulatory compliance, including consumer rights and GDPR in the EU.

Trends in OnlineVertrieb include omnichannel integration, AI-driven recommendations, dynamic pricing, and automation in warehouse and customer-service processes. Companies often adopt multi-channel strategies to align online and offline sales.