OnlineAuftritten
OnlineAuftritten is a German term used to describe the online appearances or online presence of a person, organization, or brand. It encompasses how entities present themselves on the internet, including websites, social media profiles, content channels, and digital events. The concept emphasizes consistent branding, messaging, and accessibility across platforms.
Historically, online appearances emerged with early web pages and evolved with social media, search engines, and
Key components include an official website or profile as a hub, social media accounts aligned with branding,
Governance and best practices involve consistent branding, transparent disclosures, audience trust, and adherence to platform policies.
Evaluation relies on metrics such as reach and engagement, website traffic, follower growth, sentiment, and conversion