OkCupid

OkCupid is an online dating platform launched in 2004 by Chris Coyne and Christian Rudder. It emphasizes compatibility-based matching through extensive user-question data, with responses shaping profiles and a compatibility percentage with potential partners. The service operates on web and mobile apps, and profiles typically include photos, biographical information, and responses to a large set of questions.

Historically, OkCupid grew as a free-to-use site with optional premium features. In 2011, it was acquired by The Match Group, a subsidiary of IAC, and has since functioned as part of The Match Group’s portfolio, which also includes Match.com, Tinder, Plenty of Fish, and Hinge. The platform has consistently supported a diverse range of gender identities and sexual orientations.

Features and matching: The core mechanism hinges on a large questionnaire. Users answer questions and rate how they align with others, producing an evolving compatibility score. Profiles accommodate inclusive identity options, enabling users to express preferences beyond traditional binary categories. Free messaging is available, with paid subscriptions—previously known as Premium or A-List—unlocking additional features such as advanced search filters, the ability to see who liked you, and an ad-free experience.

Usage and reception: OkCupid is used by millions worldwide and is noted for its data-driven, inclusive approach to dating. As with other dating platforms, user experience varies, and there can be limitations in the free tier. Critics and users alike generally regard it as a tool for finding matches through compatibility questions as well as personal profiles.