Nuuly

Nuuly is a subscription-based clothing rental service operated by URBN, the parent company of Anthropologie, Urban Outfitters, and Free People. Launched in 2019, Nuuly provides access to a rotating catalog of apparel, accessories, and footwear from hundreds of brands. Customers browse items online, select pieces for a rental period, and receive shipments of clothing. After wearing the items, customers return them in prepaid packaging, and the garments are laundered and prepared for the next user.

Under a subscription model, customers pay a fixed price for a set number of items per cycle. The service emphasizes variety and convenience, allowing shoppers to swap items and, in many cases, purchase pieces they wish to keep.

Nuuly positions itself as a way to reduce fashion waste by enabling multiple wearings of garments rather than single ownership. In addition to its rental service, Nuuly later launched Nuuly Thrift, a resale marketplace for secondhand clothing, expanding URBN's circular-fashion initiatives.

Operational primarily in the United States, Nuuly competes with other rental and resale platforms and continues to partner with a broad brand roster while investing in logistics, customer experience, and sustainability-focused features.