Novotel

Novotel is a midscale hotel brand owned by Accor. Established in 1967 in Lille, France, Novotel was designed to offer a consistent, comfortable, and modern lodging experience for both business and leisure travelers. The brand's initial concept focused on providing amenities and services that were ahead of their time for a midscale hotel, such as swimming pools and playgrounds, alongside comfortable rooms and on-site restaurants.

Over the decades, Novotel has expanded its global presence significantly, now operating in numerous countries worldwide. The brand's portfolio includes a wide range of properties, from city-center hotels to resorts. Novotel hotels typically feature contemporary design, spacious rooms, and a focus on well-being, often including fitness centers and coworking spaces. The brand also emphasizes family-friendly services, with amenities like kids' play areas and special menus.

Novotel is part of Accor's broader hospitality group, which includes other brands spanning various market segments. The brand continues to evolve its offerings, adapting to changing traveler preferences and technological advancements, with a stated commitment to sustainability and responsible tourism.