Norwegiandirectly
Norwegiandirectly refers to a marketing and customer service approach employed by Norwegian Air Shuttle, commonly known as Norwegian. This strategy emphasizes direct communication and interaction with customers, aiming to streamline the booking process, manage customer inquiries efficiently, and foster a direct relationship. By focusing on a digital-first experience, Norwegiandirectly often involves robust online platforms, mobile applications, and self-service options. This allows passengers to manage bookings, check-in, and access travel information without the need for intermediaries. The airline utilizes this direct channel to offer competitive pricing and gather feedback, which in turn informs service improvements. While the term itself is not an official branded product, it encapsulates Norwegian's operational philosophy of engaging directly with its customer base across various touchpoints, from initial purchase to post-flight communication. This approach is designed to enhance customer satisfaction and operational efficiency by removing layers of third-party involvement.