Normie

Normie is a slang term used chiefly within online communities to refer to a person who is considered part of the mainstream or outside a specific subculture or niche interest. Often described as a "normal person" by contrast with enthusiasts who chase obscure memes, rituals, or specialized hobbies. The word originated in English-language internet slang and gained widespread usage during the 2010s, spreading from forums and imageboards to broader social media.

Usage and connotation: The label can be pejorative, self-deprecating, or playful, depending on tone and context. It is commonly used to mark someone who consumes mainstream media, follows popular trends, or lacks interest in niche humor, crunchy memes, or long-form lore. In many online communities, normies are seen as outside the in-group and possibly less knowledgeable about particular memes or tropes.

Variation and related concepts: "normie" is plural "normies." Related ideas include normcore (a fashion trend emphasizing ordinary aesthetics), gatekeeping (the act of policing membership in a group), and in-group/out-group dynamics. Some discussions emphasize that "normie" is not a fixed descriptor of personality or intelligence, but a situational label based on cultural exposure and interests.

Criticism: The term can reinforce stereotypes and exclusion and may obscure the diversity of mainstream audiences. Its applicability can be fluid and context-dependent. Overall, normie is a flexible, often informal label in internet discourse for people considered part of the mainstream or outside a subculture.