Noblex

Noblex is a brand of consumer electronics known for televisions and home appliances, widely marketed in Latin America. It originated in Argentina in the late 20th century, established as a local producer and distributor of affordable televisions and audio equipment. The brand expanded to other product lines, including microwave ovens, refrigerators, and small appliances, leveraging regional networks to reach price-sensitive customers.

Over time, Noblex's manufacturing and corporate arrangements have varied by country. Production has been conducted at Argentine facilities and through regional contract manufacturers, with branding and distribution sometimes organized via licensing agreements or partnerships with foreign firms. The product line has evolved from legacy CRT televisions to modern flat-panel displays, including LCD and LED televisions, often positioned toward budget segments. Other offerings typically include audio systems, set-top boxes, and a selection of home appliances.

In the 2000s and 2010s, Noblex faced intense competition from multinational brands while maintaining a presence in discount retailers and electronics chains across several Latin American markets. As of the 2020s, Noblex continues to operate in select markets, emphasizing affordability, regional service networks, and localized after-sales support.