Neuroökonomie
Neuroökonomie, also known as neuroeconomics, is an interdisciplinary field that combines neuroscience, economics, and psychology. It aims to understand the decision-making processes of individuals by studying brain activity. Researchers in neuroeconomics use neuroimaging techniques, such as fMRI and EEG, to observe how the brain responds to different economic stimuli and choices. The goal is to identify the neural mechanisms underlying economic behavior, including preferences, risk assessment, and reward processing.
This field emerged from the recognition that traditional economic models, which often assume rational actors, may
Key areas of investigation in neuroeconomics include the neural basis of value perception, how emotions influence