Neuromarkkinoinnin
Neuromarkkinointi, or neuromarketing, is a field that applies neuroscience principles and techniques to marketing. It seeks to understand consumer behavior and decision-making processes at a subconscious level by measuring brain activity, physiological responses, and other biological indicators. The goal is to gain deeper insights into what truly captures a consumer's attention, evokes emotions, and influences purchasing decisions, often in ways that self-reported surveys or traditional market research might miss.
Common methods employed in neuromarketing include electroencephalography (EEG) to measure electrical activity in the brain, functional
The insights derived from neuromarketing studies can be used to optimize various marketing elements, including advertising