Neodvisna

Neodvisna is an independent media outlet based in Slovenia, established in 2020 by a collective of professional journalists. The platform is officially titled “Neodvisna – Digitalna novica” and operates as an online news website and multimedia channel. Its primary mission is to provide unbiased reporting on national politics, economics, society and culture, while also covering international events relevant to Slovenia. The editorial team follows a strict code of ethics that emphasizes transparency, fact‑checking and the publication of multiple viewpoints on controversial topics.

The outlet is funded through a combination of subscriptions, sponsorships from non‑commercial organizations, and occasional crowdfunding campaigns. Because of its independent status it does not accept funding from state institutions or major corporate advertisers, which allows it to critique existing power structures without perceived conflict of interest. Its readership is mainly urban, highly educated, and digitally connected, with a particular focus on the younger demographic that consumes news primarily online.

In addition to written articles, Neodvisna produces podcasts, video documentaries and interactive data visualisations. Since its launch it has won several national journalism awards for investigative reporting and for promoting digital media literacy. The organization is frequently cited in academic studies on media pluralism in the Balkans. The name, meaning “independent” in Slovene, reflects the outlet’s core principle of autonomy both editorially and institutionally.