Naoony

Naoony (stylized as NAOONY) is a contemporary concept in the realm of digital art and interactive media that emerged in the early 2020s. Conceived by a collective of emerging digital artists in Singapore, Naoony blends motion graphics with artificial intelligence to create immersive, narrative-driven experiences primarily shared through online platforms such as YouTube, Instagram, and a dedicated web application. The aesthetic focus of Naoony is on vibrant color palettes, glitch-inspired visual motifs, and surreal storytelling elements that connect urban sensibilities with virtual exploration.

The project is organized around a modular framework that allows contributors to submit “Naoony pieces” — short videos, interactive animations, or augmented reality layers — which are then curated and compiled into seasonal releases. Each release is accompanied by a companion podcast discussing the creative process, thematic underpinnings, and the technical aspects of integrating AI-driven animation. The Naoony community is primarily composed of young digital creators, and the project has cultivated a following of several hundred thousand viewers and subscribers by 2025.

Naoony has received recognition from several independent digital arts festivals, including a nomination for “Best Experimental Video Series” at the Singapore Digital Media Awards. Critics have highlighted Naoony's capacity to blur traditional boundaries between static artwork and temporally evolving media, positioning it as a notable example of contemporary digital cultural production.