NaTrue

NATRUE is an international non-profit association that operates a certification scheme for cosmetics and personal care products that aim to meet strict natural and organic standards. The organization helps consumers identify genuinely natural products and promotes sustainable practices within the cosmetics industry.

The certification covers three product categories: Natural Cosmetics, Natural Cosmetics with Organic Agriculture ingredients, and Organic Cosmetics. Depending on the category, products must meet defined thresholds for natural and organic ingredients. Certification is performed by independent, accredited bodies that assess ingredient lists, manufacturing processes, packaging, and labeling. Products that comply receive the NATRUE certification seal and are allowed to bear the label on their packaging.

Standards address the origin of ingredients, processing methods, and restrictions on synthetic and petroleum-derived components. The natural category requires ingredients to be of natural origin, while the organic category requires a substantial share of organic ingredients. The scheme also addresses sourcing, biodegradability, packaging materials, and labeling transparency, including disclosure of ingredient lists.

The certification process typically includes a dossier submission, conformity assessment, and, where applicable, product testing, followed by surveillance audits to maintain certification. Certificates require periodic renewal and ongoing compliance with the standards.

NATRUE operates internationally and is recognized by brands, retailers, and consumers seeking certified natural and organic products. Its governance is conducted by member organizations and a board within a non-profit framework, with regular updates to standards to reflect developments in natural cosmetics and consumer expectations.