Nõudlikkuse

Nõudlikkuse (Estonian for "demand") is a core concept in economics and business management, describing the desire and capability of consumers or organizations to purchase goods or services. In economic theory, demand is often visualized via a demand curve that depicts the relationship between a product’s price and the quantity consumers are willing to buy, reflecting how factors such as price, income, and preferences shape purchasing behavior.

In marketing and product development, understanding demand is vital for businesses to match supply with consumer needs, refine pricing strategies, and forecast sales. For instance, analyzing demand helps firms identify target markets, design tailored products, and adapt to shifting consumer trends.

The concept also applies to organizational contexts, where internal demand for resources or services influences decisions on resource allocation and operational planning. Ultimately, Nõudlikkuse acts as a critical metric for evaluating market potential and guiding strategic business actions.