Müügimargi

Müügimargi is a term used in Estonian business contexts, generally referring to a sales margin or profit margin. It represents the difference between the selling price of a product or service and its cost. This figure is crucial for businesses to understand their profitability and make informed pricing decisions.

A müügimargi can be expressed in absolute monetary terms or as a percentage. A percentage müügimargi is calculated by dividing the profit by the selling price and multiplying by 100. For example, if a product costs 10 euros and sells for 15 euros, the profit is 5 euros, and the müügimargi is 33.3%.

Different industries and business models will have varying typical müügimargi levels. High-volume, low-margin businesses, such as some retail operations, aim for smaller profit per item but sell a large quantity. Conversely, low-volume, high-margin businesses, like luxury goods or specialized services, focus on a larger profit per sale from fewer transactions.

Understanding and managing müügimargi is fundamental to a company's financial health. It influences pricing strategies, marketing efforts, and overall business strategy. A healthy müügimargi ensures that a business can cover its operating expenses, reinvest in growth, and provide returns to its owners or shareholders. Businesses often analyze their müügimargi by product line, customer segment, or sales channel to identify areas of strength and opportunities for improvement.