Mõjureid

Mõjureid is a term used in Estonian-language contexts to denote individuals who wield influence or magical power. In folklore and in fantasy literature, Mõjureid are depicted as persons or groups capable of swaying events through arcane arts or charisma.

Etymology: The word is formed from mõju, meaning influence, with the plural suffix -reid, and is used to label a collective of practitioners rather than a single discipline. It does not specify a single school or tradition.

In traditional tales, Mõjureid are often portrayed as secretive elders who operate at the margins of society. In contemporary fantasy, they may appear as an established guild or an informal network of adepts with varying motives.

In public discourse, Mõjureid can be used metaphorically to refer to people or organizations that wield outsized influence, whether in politics, media, or online culture. The term is not a formal academic label and its meaning depends on context.

See also: influence, magic, folklore, Estonian language.