Målrette

Målrette is a Danish verb meaning to direct or tailor something toward a specific target, goal, or audience. The core idea is to align actions, messages, or resources with defined objectives, often to improve relevance or effectiveness. The term is widely used in marketing, communication, public administration, and policy development to describe efforts that are not general but oriented toward a particular group or outcome. Etymologically, it combines mål (target, goal) with rette (to direct, to aim).

Common usage includes phrases such as at målrette en kampagne mod en bestemt målgruppe (to direct a campaign at a specific target group) or at målrette ressourcerne mod den mest presserende opgave (to allocate resources toward the most urgent task). The term also appears in compounds such as målrettet kommunikation (targeted communication) and målrettet indsats (focused effort). The infinitive is at målrette, and the past participle can be måillet or målrettet depending on construction, with målrettet used as an attributive adjective: en målrettet kampagne.

Grammar and style notes: målrette is commonly used with direct objects like kampagne, kommunikation, or indsats, and with a prepositional phrase indicating the target (mod X) or the objective (mod målet). The noun form is målretning (the act of targeting) or in some contexts målrettelse. Related terms include målgruppe (target audience) and målrettet (targeted).

See also: Målgruppe, målrettet, målretning.