Målgruppsident

Målgruppsident is a concept in Scandinavian marketing and broadcasting. The term directly translates to "target group identity" or "goal group identity" in English. It refers to the way in which a target audience is characterized and distinguished within the context of a marketing campaign or broadcast programming.

A Målgruppsident involves defining and assigning specific characteristics to a targeted audience. These characteristics may include demographic information, such as age and socioeconomic status, as well as psychographic details like interests and values. The purpose of a Målgruppsident is to create a clear and defined picture of the target audience, allowing marketers and broadcasters to tailor their messages and content accordingly.

Målgruppsident is often used in Scandinavian countries, particularly in Denmark and Norway. It is integral to the region's broadcasting systems, which divide television programming into different target groups based on a combination of age and interests. This targeting approach aims to increase the relevance and appeal of content to specific audiences.

In broadcasting, a Målgruppsident serves as a guide for programming editors to ensure that content is produced and scheduled to cater to specific target groups. This may involve creating programming that caters to the interests, preferences, and expectations of a particular Målgruppsident. The approach aims to achieve a better match between content and audience needs, which in turn may increase viewer engagement and satisfaction.

The concept of Målgruppsident draws on understandings of how people define themselves in relation to others, often termed 'group identities'. By reflecting on these types of patterns, context understanding and enhanced accessibility are outcomes for broadcasting media. By grounding these patterns in data this equality motif can transpire.