Myyntisekoitus
Myyntisekoitus refers to a marketing practice in Finland, where a retailer or a manufacturer combines sales of different products, often from different product categories, in a single transaction. This approach aims to increase sales volume and customer loyalty by offering a bundled package of items at a discounted price or with additional benefits.
Myyntisekoitus has been a common marketing strategy in Finland for decades, particularly among retailers and manufacturers
Some types of myyntisekoitus include bundle discounts, buy-one-get-one-free promotions, and sales of "starter packs" or "beginner's
The purpose of myyntisekoitus is to increase customer engagement, encourage repeat business, and drive sales growth.
Myyntisekoitus is an important marketing tactic in Finland, where customers often value convenience, value, and loyalty.