Mustika

Mustika, also known as Mustika Ratu, is an Indonesian brand of herbal cosmetic and wellness products. Founded by Siti Nurhaliza, the company has a long history rooted in traditional Indonesian jamu, which are herbal medicines and remedies. Mustika Ratu products range from skincare and makeup to beverages and health supplements, all formulated using natural ingredients. The brand emphasizes the use of botanical extracts and traditional knowledge to promote beauty and well-being.

The company's philosophy centers on the belief that true beauty comes from within, supported by a healthy body and mind. Mustika Ratu's product development often draws inspiration from ancient Javanese beauty rituals and ingredients. Their offerings include a variety of face creams, serums, body lotions, and hair care items, as well as popular jamu drinks designed to enhance vitality and health. The brand has gained popularity not only in Indonesia but also in several other Asian countries and parts of Europe.

Mustika Ratu's commitment to natural ingredients and traditional practices has positioned it as a significant player in the herbal cosmetics and wellness market. The brand strives to make these traditional remedies accessible and appealing to a modern consumer base, offering a blend of heritage and contemporary product development.