Mobiiliturundus

Mobiiliturundus, often translated as mobile marketing, refers to the set of marketing activities that promote products and services through mobile devices. This broad category encompasses various strategies designed to reach consumers on their smartphones and tablets.

Key components of mobile marketing include mobile advertising, which involves placing ads on mobile websites and applications. SMS marketing, or text message marketing, is another significant channel, utilizing short messages to send promotional content, offers, or alerts to opted-in subscribers. Mobile apps also serve as a platform for marketing, offering brands opportunities for direct engagement, personalized content, and in-app advertising.

Location-based marketing is a crucial aspect, leveraging a user's GPS data to deliver relevant offers or information when they are in proximity to a store or business. Mobile-optimized websites and responsive design ensure that a brand's online presence is accessible and user-friendly across all mobile devices. Furthermore, social media marketing on mobile platforms is essential for engaging with audiences and building brand awareness. QR codes are also used to bridge the gap between the physical and digital worlds, allowing users to scan a code with their mobile device to access websites or special offers. The effectiveness of mobile marketing relies on understanding user behavior and preferences on mobile platforms, aiming to deliver timely and relevant messages.