Metrosexuality

Metrosexuality is a term used to describe a heterosexual urban man who spends a significant amount of time and money on his appearance, often including grooming, fashion, and shopping. The term was coined by Mark Simpson in a 1994 article. While metrosexual men are typically heterosexual, the label can also encompass gay men who adopt similar lifestyle choices.

The concept gained prominence in the late 1990s and early 2000s, coinciding with a rise in men's fashion and grooming products. It challenged traditional notions of masculinity, suggesting that men could be interested in their appearance and personal care without compromising their heterosexuality. This interest often includes paying attention to designer clothing, skincare routines, hair styling, and health and fitness.

Metrosexuality is sometimes viewed as a marketing term, appealing to a demographic of men who were increasingly targeted by brands in the fashion, beauty, and lifestyle industries. Critics have sometimes debated whether the term is empowering or simply reinforces consumerism. Regardless, the idea of metrosexuality contributed to a broader cultural conversation about evolving gender roles and male identity in contemporary society. It highlighted a shift towards men taking a more active role in their self-presentation.