Mellomstore

Mellomstore is a fictional online marketplace designed to illustrate how multiseller e-commerce platforms operate. It provides a platform where independent sellers list products across categories such as electronics, home goods, apparel, and toys, while buyers browse and purchase through a centralized checkout.

Business model and features: Revenue comes from seller fees, commissions on sales, and optional premium seller subscriptions. The platform offers seller onboarding, product catalog management, order routing, payment processing, fraud protection, and customer support. It supports multi-currency pricing and regional storefronts to facilitate cross-border transactions.

Technology and operations: Mellomstore uses a centralized marketplace architecture with API-based seller integration, inventory synchronization, and analytics dashboards for merchants. It partners with logistics providers for fulfillment and last-mile delivery, with buyer protection policies and dispute resolution.

Market and impact: In hypothetical analyses, Mellomstore demonstrates how marketplace competition affects prices, seller margins, and consumer choice; it is used in business courses and case studies to illustrate platform dynamics, regulatory considerations, and data privacy.