Megképzd

Megképzd is a Hungarian term used to describe the cognitive process of forming a mental image from description, media, or sensory input. In linguistic and literary contexts, megképzd refers to the act by which a reader, listener, or viewer constructs a visual representation in the mind. The word is formed with the prefix meg- attached to the base kép (image) with the verbal suffix -zd, typical of verbs that express a dynamic action.

Usage and scope: The term appears in discussions of visual rhetoric, narrative technique, and cognitive linguistics to distinguish the act of imagery formation from simply perceiving or recalling an image. It is closely related to verbs such as képzel (to imagine) and lát (to see), but emphasizes the transformation of descriptive input into an internal image. It is predominantly found in Hungarian-language sources and is used across literature, media studies, and education to analyze how language evokes imagery.

Examples: A leírás megképzi a tájat a hallgató fejében.

Impact and interpretation: Some scholars view megképzd as a useful category for describing cognitive visualization, while others argue that visualization is highly individual and not easily captured by a single term. It can be used to study translation, pedagogy, and media design.

See also: mental imagery, cognitive linguistics, visual rhetoric, imagination.