Megkozmetikázzák

Megkozmetikázzák is a Hungarian term that translates to "they cosmeticize it" or "it is being cosmeticized." It refers to the process of making something more attractive or presentable, often superficially, without necessarily addressing underlying issues or making fundamental improvements. This can apply to a wide range of contexts, from physical objects to abstract concepts.

In a literal sense, "megkozmetikázzák" might describe the act of applying makeup, styling hair, or beautifying a person. However, its usage is more commonly extended to describe the cosmetic enhancement of inanimate objects, such as renovating a building's facade to improve its appearance or polishing a car to make it look new again. The emphasis is on the outward presentation.

The term often carries a slightly negative or critical connotation, implying that the changes are only skin-deep. It suggests that while something may look better on the surface, its core functionality or structural integrity might remain unchanged or even be neglected. For instance, a company might "megkozmetikázzák" its financial reports to appear more profitable, or a politician might "megkozmetikázzák" their public image without implementing significant policy changes. The implication is a focus on aesthetics over substance.