Meeldimised

Meeldimised is the Estonian term for "likes" on social media, referring to the act of expressing approval or enjoyment of content, typically via a button labeled Meeldib in Estonian-language interfaces. The plural form meeldimised denotes the total number of approvals a post, comment, or page has received. In many platforms, the like count is visible to others and can influence the perceived popularity of the content, with engagement signals often used by algorithms to determine reach and visibility.

The concept originated with the like button popularized on Facebook in the late 2000s and has since become a standard feature across many networks. In Estonia, meeldimised function similarly to global equivalents, serving as a quick metric for audience reaction and, alongside comments and shares, as an indicator of engagement. For content creators and brands, a high number of meeldimised can reflect resonance with audiences and may inform marketing decisions and content strategy.

Meeldimised have limitations and have attracted critique. They do not convey nuanced opinions, can be manipulated by bots or coordinated actions, and may encourage sensational or attention-seeking content over substantive discourse. There is concern that reliance on like counts can affect user well-being and contribute to social pressure. As a result, some platforms offer options to hide or reduce the emphasis on meeldimised, or to focus on other metrics such as comments, shares, reach, and time spent. See also engagement, online metrics, social media.