Meediakirjale

Meediakirjale is an Estonian term used in public relations and journalism to indicate that a document, statement, or package is addressed to media outlets. It signals the intended recipient as editors, reporters, or media organizations, rather than the general public. The phrase can appear on cover pages, email subject lines, or in press kits to identify the material as media-oriented.

In practice, meediakirjale is about audience, not format. It is often encountered in internal communications, press advisories, or press releases where it is important to make clear that the information is distributed to the media. A document labeled meediakirjale may still take various forms, such as a press release, background information, or a media invite, but its primary purpose is to inform and inform the media first.

Etymology and usage notes: the term is formed from meedia (media) and kirja (document, letter) with the allative suffix -le, meaning “to the media.” The exact morphological form may vary with case and sentence structure, but meediakirjale consistently conveys the directive that the content is intended for media audiences. It is more common in written communications within PR workflows than in everyday language, and it complements related terms such as pressiteade (press release) and meediasuhted (media relations).

See also: press release, public relations, media relations, Estonian language.