Markkinointikeksejä

Markkinointikeksejä are small data files that websites store on a user's browser to remember information about their visit. These cookies are primarily used to enhance the user experience by enabling websites to remember preferences, login details, or items in a shopping cart. They can also be used for tracking user behavior across different websites, which is a common practice for targeted advertising.

There are various types of marketing cookies. Session cookies are temporary and are deleted when the user closes their browser. Persistent cookies remain on the user's device for a longer period, sometimes months or years. First-party cookies are set by the website the user is currently visiting, while third-party cookies are set by domains other than the one being visited, often by advertisers or analytics services embedded on the page.

The use of marketing cookies is subject to privacy regulations in many regions, such as the GDPR in Europe and the CCPA in California. These regulations require websites to inform users about the use of cookies and obtain their consent before storing them, especially for non-essential cookies. Users typically have the option to manage their cookie preferences through their browser settings, allowing them to block or delete cookies. While marketing cookies offer benefits like personalized content and advertising, they also raise privacy concerns due to the collection and potential misuse of user data.