Marketingnummer

Marketingnummer is a term used in some Nordic business contexts to denote a distinctive identifier assigned to a marketing activity, asset, or campaign within a company’s information systems. It functions similarly to a campaign ID or internal reference code and is used to support attribution, reporting, and automation across marketing channels.

In practice, a marketingnummer can be created for each campaign (for example a specific advertising push), an asset (such as a landing page or email creative), or a customer touchpoint. The number or code is stored in systems such as customer relationship management (CRM) platforms, marketing automation tools, and analytics dashboards, and it may be referenced in invoicing, performance reports, and data exports. Formats are organization-specific and can be numeric, alphanumeric, or include date and channel segments (for example MKT-2025-03-EMAIL).

Relation to other concepts: the marketingnummer is not a universal standard but a local or internal convention used to improve traceability within a company. It is distinct from, yet sometimes related to, identifiers like order numbers, product SKUs, or URL query parameters such as UTM tags, which serve similar tracking purposes in different contexts.

Best practices include establishing a centralized naming convention, maintaining a master list of active marketingnummer values, ensuring uniqueness, and integrating the system with data governance and analytics schemas. Documentation should be kept up to date to support consistent reporting, cross-channel attribution, and auditability, while ensuring that the use of identifiers complies with privacy and data protection requirements.