Marketingmixnek

Marketingmixnek is a digital marketing platform founded in 2018 in São Paulo, Brazil. The company positions itself as a comprehensive toolkit for small and medium‑size businesses looking to integrate online and offline marketing efforts. Its name combines the core concept of the marketing mix—product, price, promotion, place—with the term “neK”, an abbreviation that the founders claim stands for "new knowledge" in marketing practices.

The platform offers a suite of features that include customer segmentation, personalized email campaigns, social media scheduling, and analytics dashboards that track key performance indicators across multiple channels. Marketingmixnek also provides a library of templates and guides aimed at helping users develop cohesive brand messages without the need for dedicated marketing teams. A notable aspect of the service is its emphasis on data‑driven decision making; the software automatically generates reports that highlight trends, conversion rates, and return on investment for various campaigns.

Marketingmixnek’s user base is primarily concentrated in Latin America, although the company has recently expanded its services to Spanish‑speaking countries in Europe. According to the company’s website, it hosts over 12,000 active customers as of 2024. In addition, the platform offers an API that allows third‑party developers to integrate its functionalities with existing enterprise resource planning systems.

The company has received funding from venture capital firms such as Valor Capital and has participated in the Brazilian Startup Fund round in 2021. Critics point out that while Marketingmixnek’s interface is intuitive, the depth of analytics compared with larger competitors may be limited. Nonetheless, the platform is regarded as a cost‑effective solution for startups aiming to professionalise marketing operations.