Manufacturercentric
Manufacturer-centric is a perspective or approach in business strategy and operations that prioritizes manufacturers as the primary stakeholders in product development, production, and distribution. In a manufacturer-centric model, decision-making tends to be driven by the capabilities, constraints, and goals of manufacturing entities—such as capacity, cost structures, supplier networks, and quality standards—often at the expense of other parties like end customers, retailers, or intermediaries. This contrasts with customer-centric approaches, which emphasize user needs and experiences, or channel-centric approaches, which emphasize how products reach markets through partners.
In practice, manufacturer-centric tendencies appear in areas such as design for manufacturability, where products are engineered
Advantages include better alignment with production efficiency, reduced lead times through integrated planning, and consistent quality
Critics argue that true optimization requires balancing manufacturer capabilities with customer value, market demand, and channel