MadetoOrder

Madetoorder, sometimes stylized madetoorder, denotes a production model in which products are manufactured only after a customer inquiry or order is received, rather than produced in advance for stock. The approach emphasizes customization and can apply across fashion, furniture, electronics, and printed goods. It is often used interchangeably with made-to-order and, in some cases, appears as a brand name for companies that foreground personalization.

In practice, a madetoorder workflow starts with a customer selecting options such as size, color, material, or features. The order is confirmed and the product is configured, then manufacturing begins, followed by quality checks and delivery. The model contrasts with ready-made or mass-produced items and often allows for a higher degree of customization.

Advantages include lower inventory risk, reduced waste potential, and the ability to tailor products to individual preferences. Disadvantages can include longer lead times, higher unit costs, and more complex supply chains that require close coordination with suppliers and manufacturers.

In the digital era, madetoorder is supported by online configurators, automated production planning, and on-demand manufacturing technologies. This shift has expanded opportunities for small brands to offer customizable goods while pursuing sustainability by limiting overproduction.

Related concepts include mass customization, on-demand manufacturing, made-to-order, and bespoke production.