Mõjutuvad

Mõjutuvad is a form in Estonian that expresses that a subject is influenced by something. It is derived from the verb mõjutama (to influence) and is used to describe a state in which people, groups, or other subjects are affected by external factors such as media, opinions, events, or social trends. In everyday language it can convey both a general tendency to be influenced and a specific instance of influence.

Etymology and meaning: The root mõju means influence. Mõjutuma (to be influenced or to become influenced) gives rise to the form mõjutuvad in the sense of “they are influenced” or “they become influenced.” The noun form mõjuainearne is not standard, but mõjuks or mõju are common related forms. The word contrasts with the active form mõjutab (he/she/it influences) and with the past participle mõjutatud (influenced).

Usage and nuance: Mõjutuvad is commonly used when the emphasis is on the effect of external factors rather than on an agent causing the effect. It is often found in discourse about media influence, political campaigns, social trends, or peer pressure. The construction allows speakers to express susceptibility or reception of influence, as well as ongoing processes of becoming influenced.

Examples:

- Inimesed mõjutuvad sageli meediast ja sõprade arvamustest.

- Uued trendid mõjutuvad noortest ja sotsiaalsest keskkonnast.

- Organisatsioonid kirjutavad, kuidas tarbijate hoiakud mõjutuvad näidatud kampaaniast.

Related forms: mõjutamine (the act of influencing; the active process), mõjutaja (influencer or influencer agent), mõjutatud (influenced, past participle). The active counterpart is mõjustama, with väljaehituslike vormide vastupidine tähendus.

See also: mõju, mõjutama, mõjutus.